I am naturally self taught with experience in every aspect of marketing and production, from conceptualizing campaigns to full execution. Early in my 15 year career, I worked as a Production Coordinator and Video Editor on multiple high-end projects, and grew to Direct, Show Run, and Production Manage on TV shows & series through the Middle East and North Africa. I have directed, produced, and edited numerous documentaries and corporate videos. 

My long and thorough experience working across the MENA region, has given me adaptability, and scalability within a large network of corporations and creatives. I have a keen eye for detail and a critical mind. My passion for the filmmaking industry and production never fails to trigger my creativity, commitment, and dedication.

As a filmmaker, I have always worked closely with the advertising industry, and conceptualized and produced corporate events to celebrate brand values and create internal and marketing content to go with it! 

.  As a Brand Consultant, I have overseen numerous full campaigns from conceptualization and design, to complete execution and production in print, TV, web, including planning the release schedule to suit the target demographic. I have worked to promote videos to go viral, through online and offline marketing. I have used non-traditional media for Guerilla marketing, and have worked to uplift and inject new life and new vision into many brands.

 

I also have organisational and time management skills and the ability to work under pressure and deadlines.

 

Education

• Visual Arts College of Algeria- Specialization in filmmaking and video editing (2003- 2005)

• Oasis 500 Business Course- Entrepreneurship Boot Camp 2009

• Project Management Course

• Youtube Online Marketing Course

• Google Course on UI and UX

 

Professional (within Production Companies)

• Pioneers- Video editor, production coordinator (2005- 2008)

• Greyscale Films- Video editor, production coordinator (2008- 2009)

• TAL- project management, creative director, video editor (2009- 2011)

• Zaytouna-   Video editor, production coordinator, Director (2011- 2013)

• Knock Bock- project management, creative director, marketing, UI, UX designs (2014- 2015)

• MEA Productions- Co Founder and Managing Partner, director, production manager (2015- 2018)

 

Freelance Filmmaking & Production

I have worked on productions of all size, scales, and budget from Hollywood Features like “Transformers”, to Netflix’s “Messiah”, to music videos, to running gun crew productions as I managed for the “Dubai Muscle Show”, in roles such as: Director, Production Manager, Show Runner, Video Editor, Production Coordinator, Digital Injection Technician, SFX, Script Writer

 

TVC:

 Pepsico, Samsung, Honeywell, Mercedes Benz, BMW, Huawei, Government of Dubai, Zaitech, Cairo Amman Bank, Jordan Kuwait Bank, Iskan Bank, Doppelganger, Careem, eWaseet Newspaper,

 

TV Series Director: 

In Focus (Rai TV, Kuwait), V8 Car Show (Jordan- Roya), Mihnati (Nourmina), Adrenaline (Nourmina) Shu Meen (JTV and Normena), Graffiti (JTV Ramadan Show), Haky Tech (Roya TV)

 

Documentary Film: 

Identities in the Process of Change (Denmark), Children of Institution (Jordan), Those Others Al Jazeera (Qatar), Sheikh Zayed (UAE), Half Moon (Iraq BBC), Al Qareen (Al Arabiya), Google (International), and more..

 

NGO & Corporate Videos: 

Bayer, Hikma Pharmaceuticals, Petra Engineering, UN, OXFAM, UNICEF, INJAZ, UNTB, USAID, UNDP, IMF and World Bank, Jordanian Military, Ministry of Development, Ministry of Education, Ministry of Health, GIZ (German), JICA (Japan NGO), Samsun, Huawei, Jordan Tourism Board, Cairo Amman Bank, Enerpark Mustakbal, Search for Common Ground, 

 

Online Campaigns & Content Development: 

Doppelganger, Maggi, Movenpick, Cheesecake Factory, The Datery, EAT group, Phillips, Sporter, Jordan Tourism Board, McDonalds, Tesla, Fairmont Hotel, Chili House, DNA store, Amyal Gym, Zein, Orange, Phillip Morris, Volvo

 

Brand Photography:

Abdali Group, Abdali Mall, Samsung, Huawei, BMW, Mercedes Benz, Jordan Tourism Board, Doppelganger, Toyota, HINO Group, Sporter, Jordan River Foundation, KADB, SophEx, KATCSF, Alban Taybeh, many Food brands, Sajida, DNA Store, Chilli House, Volvo

 

Corporate Activations: film and event producer

Samsung, Gold’s Gym, Huawei, DNA store, Phillip Morris, French Embassy, 

 

Theatre Assist: Supporting content for live artist productions- visual augmentation, lighting, set design, and customized fabrication, and sound in concerts for: 

Suad Massi, Aziz Maraqa, Hani Mitwassi, Tom Odell, Elton John, Lionell Richie, Amr Diab, Placido Domingo, 

 

Additional Skills:

Intensive knowledge of copyright law, budget management, fabrication engineering (IoT), crisis management, team management, 

 

Softwares: 

Word, excel, PP, Adobe Suite: Premiere, After Effects, Photoshop, Illustrator, inDesign, Final Cut Pro, DPS- Velocity, Avid, News Cutter, and many more!

 

Hardwares:

Alexa, Red, Venice